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Country Aircheck Weekly (2/18)

Inside This Issue: 

"We talked to real fans who listen to country music and Country radio, and we got their thoughts about female artists." -Leslie Fram


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Top Stories

» Lady Like: CMT and Coleman Insights have released findings from the CMT-commissioned research surrounding Country radio listeners' habits and attitudes toward female artists. The research fuels CMT's Equal Play campaign, in which CMT has pledged parity across its CMT and CMT Music video channels (CAT 1/21). Findings include:
  • 88% of listeners believe women play a large part in the history of country music
  • 84% of all listeners want equal play for female artists
  • Approximately 7-in-10 listeners want more female artists in country music
  • 72% of listeners say they hear more songs by men on Country radio than songs by women
  • 53% of fans do not have a gender preference of artists
  • 44% of all listeners would be very interested in a radio station that spotlights women
  • 28% of listeners would listen to Country radio more if more female artists were featured; 11% would listen less; a majority say they would listen the same amount as they do now

"When we approached Coleman Insights about this specific line of research, we were shocked to learn no one had ever commissioned data on the listeners themselves," says CMT SVP/Music Strategy & Talent Leslie Fram. "CMT took it directly to the fans, and what we found couldn't have been more clear: listeners want equal play, and women do want to hear women on the radio." See Coleman's full executive summary here, and read more from Fram in an exclusive Q&A with Country Aircheck in tonight's (2/18) Country Aircheck Weekly.

 


» Re-Brand New Man: Cumulus WDRQ/Detroit has dropped its "Nash FM 93.1" branding in favor of "New Country 93.1" and has shifted from nationally syndicated Ty Bentli Show mornings to the local Electric Barnyard With Broadway & KrissyBill "Broadway" Bertschinger segues into mornings from afternoons, where he has been since May (CAT 5/7/19), and is joined by former crosstown iHeartMedia Top 40 WKQI night personality Krissy T, who was laid off last month. PD Lance Tidwell picks up afternoons from Broadway; Josh "Bru" Brubaker remains in middays. "This isn't a rebranding of a station that wasn't working," Tidwell tells Country Aircheck. "It's a morning show added and a shift to a name that suits us. We're a pretty aggressive new music station, and we support new artists and our partners in Nashville." Additional Cumulus properties have moved away from the "Nash" branding in recent months, including nationally syndicated night show Nash Nights Live, now branded as Nights With Elaina (CAT 1/8). WNNF/Cincinnati (CAT 10/2/19) and now-Entercom WNSH/New York (CAT 3/25/19) have also dropped the moniker in the past year. Stream WDRQ here.

 




» Dunn Leaves Fargo: Midwest Country KVOX & Classic Country KMJO/Fargo, ND Brand Mgr. Rick Dunn is leaving after two months for a soon-to-be-announced opportunity. The move will relocate him closer to family. Dunn joined in December (CAT 12/3/19) following time with KAWO/Boise and KUBL/Salt Lake City. Reach him here. The search is on for Dunn's successor. Interested candidates should send résumés, airchecks and cover letters to VP/MM Dan Cash here.