inside The CRS Daily Buzz (2/18)

Day Three: UMGN Explodes With Music
Listening Habits Are Changing
A Knight In Country’s Court

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Music City Storm Update

Yesterday's deadly tornado that hit Nashville and surrounding areas (CAT 3/3) has left an impact on the country music community in addition to the geographical communities affected. Among those with severe property damage (but thankfully no fatalities) is the Collective Artist Management (CAM) team. CAM's East Nashville building was hit by the tornado leaving Pres./Owner Brinson Strickland and his team to work remotely until further notice.

iHeartMedia EVP/Country Programming Strategy Rod Phillips tells Country Aircheck WSIX/Nashville went "full scale...with short term plans now. Bobby [Bones] even loaded up his truck and headed to East Nashville to scout it out personally. [We are] also in assessment mode and working with all iHeartMedia/Nashville stations on next steps." Additionally, The Bobby Bones Show has dedicated the sale of #PimpinJoy merchandise here to benefit tornado victims.

Cumulus/Nashville is planning a Cumulus Cares radiothon for Friday (3/6), and has partnered with Dierks Bentley's Whiskey Row for a Mitchell Tenpenny & Friends (Devin Dawson, Hardy, Jessie James Decker) tornado benefit show Monday (3/9) that has already sold out. Morning co-host Chuck Wicks joined gymnast Shawn Johnson, Jana Kramer and Decker in cleanup efforts yesterday.

Silverfish Media Pres. Patrick Thomas and nationally syndicated Big D & Bubba have taken a multi-pronged approach to relief efforts. Bubba, who is a Williamson County firefighter, is assisting that team with coordinating rescue and relief efforts. Big D made his way to his hometown of Cookeville, TN yesterday, which was also significantly impacted by the tornado, to pitch in with cleanup. The team then assembled at affiliate Zimmer WGSQ/Cookeville, TN this morning to produce two shows simultaneously. "We aired our regular syndicated show nationwide, which of course talked about the situation in Middle Tennessee and ways to help, but we also worked with the Zimmer team as part of their efforts to broadcast one show across all of their stations in order to offer the people of Cookeville the best possible coverage during a time of need in the community," Thomas says.

Stations nationwide are stepping up to help the Nashville communities with KUZZ/Bakersfield PD Brent Michaels selling 6615 hats – the numerical merging of the Bakersfield and Nashville area codes – to benefit relief efforts. Artists have also raised their hands in a big way already with RCA's Chris Young donating $50,000 to the Music City Inc. Foundation and Warner/WMN's Cole Swindell and EMI Nashville's Jon Langston each pledging proceeds from merch sales at upcoming shows to the cause. MCA's Kacey Musgraves is selling stage clothes with proceeds form the online fashion sale being directed to relief efforts, as well.

Many organizations are collecting material and monetary donations to help meet the needs of those in Nashville, Mt. Juliet, Lebanon, Hendersonville, Cookeville and the outlying communities impacted by the tornado. Nashville's WKRN-TV is keeping an updated list of organizations accepting assistance and how to contribute here. Country Aircheck will continue to cover fundraising and relief efforts as they arise.