Country Aircheck Weekly (8/22)

Inside This Issue: 

"If we did effective marketing and flawless execution, we had the potential to get to the outer reaches of the top 10. That barely makes it perform.” 



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CRS 2016 Daily Buzz (2/8)

Top Stories

» Show Montana: Hubbard WIL/St.. Louis APD/MDDanny Montana has added middays, succeeding Judi Diamond, who exited last month (CAT 7/5). It's a return to the daypart for Montana, who moved to evenings three years ago (CAT 3/14/13) before coming off air except for swing shifts, and whose start with the station in 1995 included overnights. "Danny worked very hard to earn this position - and the competition was tough," says PD Scott Roddy. "Danny's commitment to the WIL brand, new country and our passionate followers make me proud to name him WIL's new midday personality." Reach Montana here.


» Louisiana Flood Relief: Eighteen St. Louis radio and television stations have partnered to help the American Red Cross raise money for Louisiana flood relief. The initiative was spearheaded by Emmis/St. Louis SVP/GM John Beck and particpants include Hubbard's WIL and iHeartMedia's KSD. The effort provides for a volunteer phone bank that will remain open for donations through Sunday (8/28) at 1-800-984-8979. Donations are also being accepted here. Local entities including the Enterpirse-Rent-A-Car Foundation, Wells Fargo Advisors and Hauck Family Foundation have pledged at least $200,000 to the effort so far.

The Broadcasters Foundation Of America is providing emergency grants to broadcasters affected not only by the Louisiana flooding, but by the ongoing wildfires in California. Some of the funds have already been distributed to employees of companies including Cumulus, Guaranty and Townsquare. The rest is expected to be dispersed within a week.


» Bigger Machine: Big Machine Radio has launched on Cox's WDUV-HD2/Tampa and other HD2 partnerships are in the works, according to Dir./Strategic Research Dave Kelly. Learn more about BMR and its growing footprint in a recent issue of Country Aircheck Weekly here.