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Zarling & Campbell Form 615 Leverage + Strategy

Former Sony/Nashville EVP/Marketing & New Business John Zarling and 615 Leverage Owner Jackie Campbell have launched boutique marketing company 615 Leverage + Strategy. The joint venture will function as a full-service extension to artist and label marketing teams, with Zarling acting as Pres./Chief Strategy Officer and Campbell as Head of Business Development & Client Service. Rounding out the team are Project Dir. Cheyana Weekley and Project Mgr. Jordan Lipsey. "As the industry adjusts to a new paradigm of music consumption, it is essential that focus on the larger career arc of an artist is not lost," says Zarling. Adds Campbell, "I could not be more thrilled to take this next step with [John] to expand and create a full-service marketing company to continue our mission to craft artist narratives through live events, partnerships and branded content." Zarling left Sony/Nashville in January after two years (CAT 1/29) following stops at Big Machine, Mercury, MCA and DreamWorks. Campbell launched 615 Leverage in 2017 (CAT 5/1/17) after six years at BMLG. Reach Zarling here and 615-975-7553; Campbell here and 773-220-2633.