CMA Partners With RTL For International TV Distribution

The Country Music Association (CMA) is expanding its international reach via a television broadcast agreement with RTL under which The CMA Awards will be broadcast in Germany, Switzerland and Austria this November. RTL has also licensed CMA's CMA Fest and CMA Country Christmas television properties. BMG CEO Hartwig Masuch, a member of CMA's German Task Force, brokered the deal. "Country music is one of the most dynamic genres in the world of music, and I am convinced there is a huge opportunity for country in Germany," says Masuch. "We are delighted to work with the CMA and our colleagues at RTL to create this significant promotional platform across the GSA territories." Adds CMA CEO Sarah Trahern, "With our ever-increasing demand for country music in Europe, we're excited for international viewers to have the opportunity to experience these shows that are so important to the country music community."