inside The CRS Daily Buzz Sheet:

Research: You Don't Even Know Who I Am

Give Me Fuel, Give Me Fire, Give Me Reba McEntire

Adopting The Metrics System

Breaking The Singles, Ladies

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Fayed Joins iHeart/Boston

Former Beasley/Boston Dir./Marketing & Promotion Hisham Fayed has joined crosstown iHeartMedia as Dir./Marketing for the eight-station cluster, which includes Country WBWL. In the newly created position, he reports to recently named VP/Marketing Adam Ralston. "Hisham has a proven track record of impactful marketing campaign creation and execution in Boston," says Ralston. "We are thrilled to add him to our superstar marketing team and we know he will contribute to our brands' ongoing success." Reach Fayed here.