Country Flips In NY

Colonial's WVTT/Olean, NY has flipped to Country as "The Eagle," an extension of the brand used on the company's WAGL/Eldred, PA and FM translator W256BS. "What we are doing is '80s, '90s and early 2000s, so the bullseye demo is a 45-year-old with a target of 35-64," owner Jeff Andrulonis says. "We're calling it Eagle Country throwbacks." Staff were not affected by the change.