Seattle Format Flips

Two station format flips have changed Seattle's Country landscape, as reported in today's Breaking News. After 39 years in the format, Entercom's recently-acquired KMPS went all-Christmas last month and is now Soft AC "94.1 The Sound." Midday host Deanna Lee will return to sister station KKWF where she did middays from 2011-2014. No word on PD Kenny Jay or the rest of the airstaff. The station website and socials are re-directing listeners to 'KWF's. “We recognize and respect all of the people who have been involved with KMPS and its rich and long history in the country format,” says Pres. Programming Pat Paxton. “We are committed to continuing to provide the very best Country station with our entire team on 100.7 The Wolf. We are also excited to welcome back Deanna Lee." Within minutes of Entercom's launch, Hubbard flipped Rock KVRQ to "Country 98.9" using the slogan "Nobody Plays More New Country," under the direction of SVP/Programming Greg Strassell with input from WUBE/Cincinnati OM Patti Marshall and WIL/St. Louis PD Scott Roddy. Listen here. In the most recent Nielsen PPM ratings, KMPS was eighth with a 3.8 6+, KKWF was 19th with a 2.9 and KVRQ was tied for 20th with a 2.5.