Two Seattle Format Flips

Hubbard Rock KVRQ/Seattle has flipped to Country as Entercom's KMPS has jumped out of Christmas programming to a Soft AC format as "94.1 The Sound." KVRQ's website now carries a new logo (pictured) and on-air bumpers are touting 1,989 songs in a row. The KMPS site now directs to sister KKWF, which remains Country. KMPS moved to the holiday format last month (CAT 11/20). No word on programming or air staff plans at either station.