Loss Moves To Digital; Garbonola Goes International

Stoney Creek VP/Promotion Chris Loss was named BBRMG VP/Digital Strategy & Analytics. "Anyone who knows Chris Loss knows he is a data and analytics genius," says BBRMG EVP Jon Loba. "Our tech partners always include him in beta tests because they know he will identify problems before they do. Matched with his insanely creative mind and programming/promotion background, he will grow the position in ways we can’t even imagine yet." Loss joined Stoney Creek in 2012, after prior stops at Valory and Lyric Street. He'll report to Loba. Reach Loss at 615-610-2117 or here. VP/Radio Syndication & Group Strategy Renee Leymon will serve as interim VP/Promo until a replacement is named. Leymon will report to SVP/Promo Carson James. Reach Leymon at 615-610-2118 or here.

BBRMG has also named VP/Digital Media Lynette Garbonola to the newly created position of VP/International. "The creation of a position in Nashville dedicated exclusively to representing our artists outside of the U.S., as well as BMG artists throughout the globe in Nashville, is a massive step in capitalizing on the significant and growing demand for country music world-wide," says Loba. "Lynette has a track record throughout her career of jumping in feet first, identifying and seizing opportunities in an ever-changing marketplace. Add to that her understanding of digital and its role internationally and she is a perfect fit." Garbonola joined the label group in 2010, after working at Warner Music Nashville for 16 years, where she helped launch their New Media/Digital Department. She reports to Loba. Reach Garbonola at 615-610-2100 or here.