WBYT/South Bend Launches Amazon Alexa Skill

Federated WBYT/South Bend has launched the B100 Alexa Skill with XappMedia. Listeners can hear the station's live stream, select from six on-demand music categories, or access six different station podcasts via their Amazon Echo. "Federated Media is excited to have our listeners access B100 content on whatever device is most convenient for them from wherever they reside," says Chief Strategy Officer/Dir. Programming James Derby. "We were proud to work with Xapp to become the first radio station offering an interactive listening experience for Alexa." Analysts estimate there will be over 25 million Amazon Echo devices in use by the end of the year. WQHK/Fort Wayne will soon add the technology with the rest of the Federated stations to follow. Interested stations can contact Xapp's Ryan Higbie here.