Publishing vet Victoria Goodvin has joined Liv Write Play as Creative Dir. and the company has signed songwriters Greg Bates and Skip Black. Goodvin's prior stops include Row Entertainment and Song Factory. Bates was previously signed to a recording deal with Republic Nashville; he and Black each have multiple cuts with major label artists. Liv Write Play is the publishing arm of Big Spark Music Group and is led by musician Ilya Toshinskiy, Dennis Kurtz and singer-songwriter Olivia Lane.