WUBG/Indianapolis Flips Out

iHeartMedia's WUBG/Indianapolis has flipped to Urban after 14 months in the Country format. The 3kW Class A was purchased from Disney last summer (CAT 6/2/15) and debuted as Country shortly therafter (CAT 7/20/15). Finding stiff competition from Cumulus' WFMS and Emmis' WLHK, each of which have much stronger signals, WUBG rarely rose above a 1.0 share. The stations posted a 6.0 (5), 4.7 (8) and 1.0 (16t) in Nielsen's September 2016 PPM survey (9/29). The on-air line-up had been imported from outside the market.