inside The CRS Daily Buzz Sheet:

Research: You Don't Even Know Who I Am

Give Me Fuel, Give Me Fire, Give Me Reba McEntire

Adopting The Metrics System

Breaking The Singles, Ladies




Brian And Kellie To Mornings On New WUSW/Springfield, IL

Former KFDI/Wichita husband and wife morning team Brian Pierce and Kellie Michaels have joined Mid-West's newly launched WUSW (US92.7)/Springfield, IL in the same role. Michaels is also handling programming. Concurrently, former crosstown WFMB personality Ashley Blake has joined 'USW in middays and former Mid-West KQYB/La Crosse, WI PD Brad Allen has come aboard for voice-tracked afternoons. More staff additions are expected soon. The move marks a market return for Pierce and Michaels, who hosted mornings on Mid-West AC WNNS for 15 years prior to their eight-year run at KFDI (CAT 6/10). WUSW is a 11.5kW Class B1 that competes with Neuhoff's 43kW Class B WFMB and Saga's 50kW Class B WLFZ. See local coverage via The State Journal Register here. Reach Pierce here, Michaels here, Blake here and Allen here.