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Steve Summers Gets Lifetime Extension In Rockford

Mid-West Family WRTB/Rockford, IL morning personality Steve Summers has signed a "lifetime agreement" that will keep him at the station until his retirement. Summers, who also serves as PD, joined the station after 20 years at crosstown Townsquare Country WXXQ three years ago (CAT 5/4/16). "We got real lucky in the summer of 2016 when Steve became a free agent and we were able to add him to our growing Country brand in the Stateline area," says GM Mike Paterson. "Steve made an immediate difference in our on-air product, community involvement, and most important, results for our advertisers." Adds Summers, "To have the ability to control your own destiny and path is truly unique in any business. This opportunity is a testimonial to the commitment Mid-West Family has to Rockford, to my family and me. I am honestly blessed." Reach him here.