UMG Ups Three Execs

UMG/Nashville has upped VP/Media Marketing Lori Christian to SVP; Sr. Dir./Digital Development & Analytics Tony Grotticelli to VP/Digital Marketing; and Sr. Dir./Streaming & Digital Marketing Annie Ortmeier to VP/Marketing – Digital Accounts.

"Lori’s ability to visualize the big picture marketing strategy makes her an indispensable asset to our roster of artists and our entire company," says UMGN President Cindy Mabe. "[Grotticelli] leads at the forefront of business development, analytics, D2C, CRM and fan engagement, but always with an astute artist marketing vision. [Ortmeier's] marketing knowledge base is wide and she has been a pioneer in building overall streaming strategy for UMG Nashville from the beginning of streaming as a direct correlation to both sales and marketing."