Chris Palmer Named Valory VP/Promotion

Former Warner Music Nashville VP/Radio & Streaming Chris Palmer has been named VP/Promotion at Valory, effective Jan. 2. The position has been vacant since George Briner was promoted to GM (Breaking News 2/21).

“I have known Chris since his days in radio and at times we have worked alongside each other on the road where he has built some of the most solid relationships at Country radio,” says Briner. “His passion for music and desire to win makes him a great addition to an already strong promotion team."

Adds Palmer, “When Scott Borchetta and George approached me about leading a team already producing at this level, I jumped at the chance. Ashley Sidoti has this crew humming as is and I’m looking forward to adding my skill set.”

Palmer exited WMN in October (BN 10/24) after seven years; he spent 12 at Lyric Street. Reach him here.