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Entercom Completes Merger With CBS Radio

Entercom has completed its merger with CBS Radio, creating the second-largest radio broadcaster in the country with 235 stations – 19 Country – that will reach more than 100 million people weekly. "We look forward to capitalizing on our unique positions in sports, news, music, podcasting, live events, digital and more to provide outstanding experiences for our listeners and compelling integrated marketing opportunities for our advertisers," says Pres./CEO David Field. See his "welcome video" here. The company's Country stations are WUSN/Chicago, KILT/Houston, WXTU/Philadelphia, WKIS/Miami, WYCD/Detroit, KKWF & KMPS/Seattle, KMLE/Phoenix, KMNB/Minneapolis, KSON/San Diego, KWJJ/Portland, KFRG/Riverside, WDSY/Pittsburgh, WDAF/Kansas City, WLFP/Memphis, WBEE/Rochester, WUSY/Chattanooga, WGGY/Wilkes Barre-Scranton and WPAW/Greensboro.

Along with the merger, a number of new efforts have been introduced:

  • The company is reducing advertising inventory by 5%.
  • Cash infusion advertising deals are now prohibited.
  • Advertising with spot resellers will be eliminated.
  • The company has a new logo and a new website here.
  • See the new Entercom Audience Analytics tool here.
  • Format changes include Top 40s WBMP/New York and KVIL/Dallas to Alternative and Classic Hits WJMK/Chicago to Classic Hip Hop/R&B.
  • Email address changes for former CBS Radio employees will follow the format firstname.lastname@entercom.com.