iHeartMedia Flips WRDZ/Indianapolis To Country

As tipped by Country Aircheck last month (CAT 6/2), iHeartMedia has launched WUBG (Big 98.3)/Indianapolis (formerly Children's WRDZ) with 10,000 commercial-free songs in a row. The company purchased WRDZ and KWDZ-AM/Salt Lake City from Radio Disney in May for $1.95 million. Premiere's The Bobby Bones Show will air in mornings beginning Aug. 16; middays are being voice-tracked by WPOC/Baltimore's Bob Delmont; afternoons are being voice-tracked by WPGB/Pittsburgh's Carson; and evenings are jockless. iHM/Indianapolis SVP/Programming Rob Cressman is handling programming. "Launching Big 98.3 is the result of the tremendous popularity of country music in Central Indiana," says Market President Rick Green. "Country fans ... want a station they can identify with and call their own." WRDZ's signal originates just west of the market and is a 3kW Class A. The station will compete with Emmis' 23kW Class B WLHK and Cumulus' 13kW Class B WFMS, which posted a 6.8 (3) and 5.4 (7) in Nielsen's June 2015 PPM survey, respectively. Reach Cressman here and Green here.